Graphics | Waterloo station

The beginning of the graphics cycle
started with a simple task. This was to
capture the lively environment of
Waterloo station and components that
were graphic design in nature.

Therefore, I personally focused on my love of graphics
which is typography. A number of photos have been
included on this post that highlight my favourite snaps
of various type forms as well as Waterloo in it's prime.

The 'JOY' shop located at Waterloo station was a 
really interesting design. Experimenting with the
same type face this design excels in altering size
to create a tidy frame just with type. Additionally 
the logo comes across as minimal and effortless 
which I also love about this design. (Above)

Unlike some of the other images I took
this serif type is physically engraved into
the walls of Waterloo. The type evokes
importance as well as a rich sense of
heritage from the station. This is
mostly due to the serif used that
resembles older calligraphy. I particularly
enjoy these type faces because of the
history and legacy it invokes. (Above)

On the other hand, this piece of design
is a contemporary advertisement that
takes inspiration from designer Paul
Rand's work. The use of lines as well as
angles frame the information in a visually
appealing way. Furthermore, the use of
vibrant colour attracts the eye especially
with the dull back drop of the wall behind.
Consequently, I have a great admiration
for this poster integrating cues from Paul
Rand's work as well as featuring a more
varied colour palette. (Above)

Not the greatest picture I know but I had
to get the whole board in frame. This
advertisement is a minimalist inspired
piece that uses the dark background
to push the type forward. The method
used is graphically brilliant forcing
the audience to concentrate on the
communication of the advertisement.
However, I'm not a fan of this particular
advert because of the size of the text 
straining the viewers eyes. Nonetheless,
great graphics is great graphics, although
I would of used a larger type face.
(Above)

Opposite to the other examples of
graphic design this piece is a 3D
object! This idea is brilliant as it
communicates a message as well as
functioning for a feasible purpose.

The object itself advertises the area
freed for cyclists to lock their bikes in
the space of one car. A simple message,
however the design and use of colour
makes it a quirky as well as dynamic
design that I absolutely love.
Eight bicycles = one car. (Above)

Separate to the other designs this form
of type has been produced practically
otherwise known as graffiti. I chose this
piece over other images because of it's
artistry. Although I'm not the biggest fan
of tagging and graffiti some of the
messages produced lend themselves to
true craftsmanship. Subsequently, I
appreciate this piece for the methods
used such as contrasting colours,
shadowing on letter forms and the
free hand style of typography. (Above)

The infamous waterloo sign imbedded
at the Waterloo underground station.
Designed by Edward Johnston the
design is known world wide for it's
simplistic design and legible type face.
Awesome. (Above)

In conclusion, those were a few of my
graphic primary observations from
Waterloo. Each were very different
in style some I like, some I don't,
but all graphic design.