FMP Contextual Research

Week 1 involved contextually researching

previous campaigns that use an 

assortment of different mediums to 

communicate their subject. 

I looked at various different clients

to ensure a wide range of media to

help me develop and produce a 

medium of work that communicates

my topic clearly as well as effectively.

Therefore, below are a few chosen 

campaigns I analysed for research.

WWF campaign focusing on well known
images of 'myths' and 'legends' using a
comical twist on the idea that ordinary
creatures are becoming rare sights rather
than the mythical creatures. 

AWARE campaign that uses a darker
sinister tone to visualise the metaphor
message communicated for the
campaign, 'NO CHILD SHOULD HAVE
TO LIVE WITH A MONSTER'. 

(Top) Fundacao Boticario campaign used
existing graphics to communicate with
the audience using visual camparisons
to support their message.

(Below) Land Transport NZ  used
practical media in their campaign
to interact with the viewer.

Red Cross Singapore illustrated injury
in their campaign through practical
tearing in the posters to show
different ranges of harm to the
subject of the media.

The Indian Association for
Promotion of Adoption
& Child Welfare used digital media to
swap the roles of traditional parenting
to give the campaign a strong message
about the client. 

WWF campaign uses the lack of colour
to support the message of the poster
as well as minimal line strokes to indicate
withering wildlife.