graphic design artists that use elements
of screen printing throughout their work.
Here are a few of my favourite picks from
the festival.
Week 1 involved contextually researching
previous campaigns that use an
assortment of different mediums to
communicate their subject.
I looked at various different clients
to ensure a wide range of media to
help me develop and produce a
medium of work that communicates
my topic clearly as well as effectively.
Therefore, below are a few chosen
campaigns I analysed for research.
|
WWF campaign focusing on well known images of 'myths' and 'legends' using a comical twist on the idea that ordinary creatures are becoming rare sights rather than the mythical creatures. |
AWARE campaign that uses a darker sinister tone to visualise the metaphor message communicated for the campaign, 'NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER'. |
Red Cross Singapore illustrated injury in their campaign through practical tearing in the posters to show different ranges of harm to the subject of the media. |
The Indian Association for Promotion of Adoption & Child Welfare used digital media to swap the roles of traditional parenting to give the campaign a strong message about the client. |
WWF campaign uses the lack of colour to support the message of the poster as well as minimal line strokes to indicate withering wildlife. |