Why this font is everywhere
How Cooper Black became pop culture’s favorite font. Subscribe to our channel! http://goo.gl/0bsAjO There’s a typeface that has made a resurgence in the last couple of years. It’s appeared on hip hop album covers, food packaging, and advertising. Perhaps you know it from the Garfield comics, Tootsie Roll logo, or the Pet Sounds album cover by the Beach Boys. It's called Cooper Black, and its popularity and ubiquity has never waned in the hundred years since it was first designed. In the video above, Steven Heller and Bethany Heck tell the story of Cooper Black and deconstruct all the reasons it's been pop culture's favorite font for so long. Sources: Design literacy: Understanding graphic design. Steven Heller, 2014. The Book of Oz Cooper: an Appreciation of Oswald Bruce Cooper. Society of Typographic Arts, 1949. Font Review Journal: https://ift.tt/2Y6SXL7 Fonts In Use: https://ift.tt/2lpMuWI Letterform Archive: https://ift.tt/39U0lwe Printing Films: https://ift.tt/1KIxuMb Museum of Printing: https://ift.tt/37xFDm4 International Advertising and Design Database: https://ift.tt/3fqQ2mv Archive.org: https://ift.tt/1mbOEl8 Cornell University Library Hip hop collection: https://ift.tt/30L9Hcz Additional sources: Getty Images / Shutterstock / Google Books Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H
via YouTube https://www.youtube.com/watch?v=Zu91meda2I8
